11.12.2009
Yesterday, my student Antoine Cardyn presented his memoire and concluded with “every marketing team should hire at least one surfer“. Not because they are “cool” (are they?), but because they bring a special culture of risk taking, achievement, and aesthetics to companies. Unfortunately, the work is not published, but there is the new book of marketing anthropologist Grant McCracken, who calls for a Chief Culture Officer.
That´s a great idea! Order the book (Kindle version available! by the way, the Kindle version is more expensive than the hardcover version: is that a hint that digital will really drive that industry?) Use the link to buy
Chief Culture Officer: How to Create a Living, Breathing Corporation
