BLUEMELHUBER

The class will start Feb 3rd (Av FD Roosevelt 21, seminar room) at 8 in the morning. I welcome every advanced student who is interested in a training on scientific marketing. That means: we will discuss major findings of scientific marketing research and conduct our own studies, both qualitative and quantitative. As the schedule and content is developed together with the students (also depending on the number of participants), we will use the first meeting to design the class. So join us on Feb 3!