Here is the essay question for your exam on Wednesday, 26th on may. Please fill in the attached file and deliver this (together with your essay) during the exam.
The “poor” as a (new) target group.
Good luck and have fun! Christian
18.05.2010
Advanced Marketing, Exam May
6.04.2010
Advanced Marketing, EXAM May
Our written exam will be held on
WEDNESDAY, MAY 26th, 2pm, UB5.230.
You will receive the take-home essay question a week before (May 19th) here on my website and on MYSBS.
Your project is also due that date. Good luck
Christain
22.11.2009
STYLE Issues
For your work (memoire, essay, take-home-exam) please follow the guidlines from the American Psychological Association (APA). You can buy it here: APA Style Guide
15.11.2009
Advanced Marketing exams
The exams for “ADVANCED MARKETING“, will be held on Dec 1st (2-3.30) and Jan 22nd (11-12.30 UM2.252). The essay question for the first exam was “Does marketing need more innovation?” The essay question for the second exam will be published on Jan 15 here and on MySBS! Good luck