2.12.2009 //

MEMOIRS

cases:

  • Selling Health Through Fat: the BECEL case.
  • Talking the Walk: Communicating Sustainability Practice in Carrefour Belgium

experiential/scientific work

  • I´m pomo. An introspection of a postmodern consumer
  • Experience Surf: small board – big impact

scientific papers

  • Main life events (like divorce) as marketing occasions
  • Shifting advertising strategies and designs – Consequences for brand perception
  • Economies of credence goods and services
  • The experience of watching a movie (cinema) versus watching a DVD (home)

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