Our class on advanced marketing (2e quadrimetre) will start on Feb 2nd, 8 am (H1308)!. Find the syllabus here. Slides are available at MySBS and in my section on “study materials” (password delivered in class).See you. Christian.
13.12.2009
Advanced Marketing
10.12.2009
Scientific Marketing Research
The class will start Feb 3rd (Av FD Roosevelt 21, seminar room) at 8 in the morning. I welcome every advanced student who is interested in a training on scientific marketing. That means: we will discuss major findings of scientific marketing research and conduct our own studies, both qualitative and quantitative. As the schedule and content is developed together with the students (also depending on the number of participants), we will use the first meeting to design the class. So join us on Feb 3!
10.12.2009
NEW OFFICE
I´ve moved into a new office. So, you will find me in the “19 building” (Avenue F D Rosselvelt 19) on the first floor. I kept my telephone number (that is still 2 650 4867). See you there.
6.12.2009
Power Point ?
All my students know that I ask them to avoid powerpoint, bullet points and templates. Start thinking yourself again and find new (own) ways of representing your ideas / knowledge. The case against powerpoint is led by an important essay from E Tufte: Buy it here: The Cognitive Style of PowerPoint: Pitching Out Corrupts Within
