IN CLASS

Advanced Marketing, Exam May

admin — Tue, 18 May 2010 11:00:32 +0000

Here is the essay question for your exam on Wednesday, 26th on may. Please fill in the attached file and deliver this (together with your essay) during the exam.

The “poor” as a (new) target group.

Good luck and have fun! Christian

memoire topics

admin — Tue, 06 Apr 2010 07:39:07 +0000

Please find here a few possible memoire topics. If you are interested in one of those (or an own one) send me (or Pilar) an e-mail. Thanks.

TOPICS

The “style” of converations (on the web, in service interaction)

High fashion as “future memory”

Why do people lie? (in market research, service interactions…)

How many friends should you have? (facebook, etc.)

The concept of “friendship” in a facebook culture

Sotchi 2014, London 2012: About the beauty of logos.

Success drivers of pitches. The case of the olympics.

FUTURE MANAGEMENT, iae, Aix en Provence

admin — Tue, 06 Apr 2010 07:17:58 +0000

Together with Antoine, Florent, Caroline, Anthony, Jacques, Emmanuel, Sarah, Benoit, Mathias, Sebastien, Florent, Charlotte, Yoann, Valierie, Mailys, Jean-michel, Xavier, Gregory, Nicolas, Francois, and Mathis I did an “international seminar” for iae Aix en Provence about “FUTURE MANAGEMENT” (a tautology?). We discussed issues like trends, and science fiction, luck and resource based strategies. Please find all materials (later that week) here.

Advanced Marketing, EXAM May

admin — Tue, 06 Apr 2010 07:04:54 +0000

Our written exam will be held on

WEDNESDAY, MAY 26th, 2pm, UB5.230.

You will receive the take-home essay question a week before (May 19th) here on my website and on MYSBS.
Your project is also due that date. Good luck
Christain

Advanced Marketing

admin — Sun, 13 Dec 2009 10:56:58 +0000

Our class on advanced marketing (2e quadrimetre) will start on Feb 2nd, 8 am (H1308)!. Find the syllabus here. Slides are available at MySBS and in my section on “study materials” (password delivered in class).See you. Christian.

Scientific Marketing Research

admin — Thu, 10 Dec 2009 09:56:13 +0000

The class will start Feb 3rd (Av FD Roosevelt 21, seminar room) at 8 in the morning. I welcome every advanced student who is interested in a training on scientific marketing. That means: we will discuss major findings of scientific marketing research and conduct our own studies, both qualitative and quantitative. As the schedule and content is developed together with the students (also depending on the number of participants), we will use the first meeting to design the class. So join us on Feb 3!

NEW OFFICE

admin — Thu, 10 Dec 2009 09:52:09 +0000

I´ve moved into a new office. So, you will find me in the “19 building” (Avenue F D Rosselvelt 19) on the first floor. I kept my telephone number (that is still 2 650 4867). See you there.

Power Point ?

admin — Sun, 06 Dec 2009 13:52:36 +0000

All my students know that I ask them to avoid powerpoint, bullet points and templates. Start thinking yourself again and find new (own) ways of representing your ideas / knowledge. The case against powerpoint is led by an important essay from E Tufte: Buy it here: The Cognitive Style of PowerPoint: Pitching Out Corrupts Within

MEMOIRS

admin — Wed, 02 Dec 2009 14:18:28 +0000

I am happy to accept your suggestion for a (scientific or case) memoire. Please contact me with a suggestion or visit me during my office hours. Here are some topics I directed last year in Brussels:

cases:

Selling Health Through Fat: the BECEL case.
Talking the Walk: Communicating Sustainability Practice in Carrefour Belgium

experiential/scientific work

I´m pomo. An introspection of a postmodern consumer
Experience Surf: small board – big impact

scientific papers

Main life events (like divorce) as marketing occasions
Shifting advertising strategies and designs – Consequences for brand perception
Economies of credence goods and services
The experience of watching a movie (cinema) versus watching a DVD (home)

STYLE Issues

admin — Sun, 22 Nov 2009 18:13:39 +0000

For your work (memoire, essay, take-home-exam) please follow the guidlines from the American Psychological Association (APA). You can buy it here: APA Style Guide