Here is the essay question for your exam on Friday, 22nd on january. Please fill in the attached file and deliver this (together with your essay) during the exam.
The value of (marketing) STRATEGIES in liquid times.
Good luck and have fun! Christian
14.01.2010
Advanced Marketing, Exam January
13.12.2009
10.12.2009
Scientific Marketing Research
The class will start Feb 3rd (Av FD Roosevelt 21, seminar room) at 8 in the morning. I welcome every advanced student who is interested in a training on scientific marketing. That means: we will discuss major findings of scientific marketing research and conduct our own studies, both qualitative and quantitative. As the schedule and content is developed together with the students (also depending on the number of participants), we will use the first meeting to design the class. So join us on Feb 3!
10.12.2009
NEW OFFICE
I´ve moved into a new office. So, you will find me in the “19 building” (Avenue F D Rosselvelt 19) on the first floor. I kept my telephone number (that is still 2 650 4867). See you there.
6.12.2009
Power Point ?
All my students know that I ask them to avoid powerpoint, bullet points and templates. Start thinking yourself again and find new (own) ways of representing your ideas / knowledge. The case against powerpoint is led by an important essay from E Tufte: Buy it here: The Cognitive Style of PowerPoint: Pitching Out Corrupts Within
22.11.2009
STYLE Issues
For your work (memoire, essay, take-home-exam) please follow the guidlines from the American Psychological Association (APA). You can buy it here: APA Style Guide
22.11.2009
ARE YOU A FAN?
Are you a fan of Jack Bauer, Dr. House, the Simpsons, Nouvelle Star or another TV-Series? more
15.11.2009
Advanced Marketing exams
The exams for “ADVANCED MARKETING“, will be held on Dec 1st (2-3.30) and Jan 22nd (11-12.30 UM2.252). The essay question for the first exam was “Does marketing need more innovation?” The essay question for the second exam will be published on Jan 15 here and on MySBS! Good luck