Here is the essay question for your exam on Wednesday, 26th on may. Please fill in the attached file and deliver this (together with your essay) during the exam.
The “poor” as a (new) target group.
Good luck and have fun! Christian
18.05.2010
Advanced Marketing, Exam May
6.04.2010
memoire topics
more
6.04.2010
FUTURE MANAGEMENT, iae, Aix en Provence
Together with Antoine, Florent, Caroline, Anthony, Jacques, Emmanuel, Sarah, Benoit, Mathias, Sebastien, Florent, Charlotte, Yoann, Valierie, Mailys, Jean-michel, Xavier, Gregory, Nicolas, Francois, and Mathis I did an “international seminar” for iae Aix en Provence about “FUTURE MANAGEMENT” (a tautology?). We discussed issues like trends, and science fiction, luck and resource based strategies. Please find all materials (later that week) here.
6.04.2010
Advanced Marketing, EXAM May
Our written exam will be held on
WEDNESDAY, MAY 26th, 2pm, UB5.230.
You will receive the take-home essay question a week before (May 19th) here on my website and on MYSBS.
Your project is also due that date. Good luck
Christain
13.12.2009
10.12.2009
Scientific Marketing Research
The class will start Feb 3rd (Av FD Roosevelt 21, seminar room) at 8 in the morning. I welcome every advanced student who is interested in a training on scientific marketing. That means: we will discuss major findings of scientific marketing research and conduct our own studies, both qualitative and quantitative. As the schedule and content is developed together with the students (also depending on the number of participants), we will use the first meeting to design the class. So join us on Feb 3!
10.12.2009
NEW OFFICE
I´ve moved into a new office. So, you will find me in the “19 building” (Avenue F D Rosselvelt 19) on the first floor. I kept my telephone number (that is still 2 650 4867). See you there.
6.12.2009
Power Point ?
All my students know that I ask them to avoid powerpoint, bullet points and templates. Start thinking yourself again and find new (own) ways of representing your ideas / knowledge. The case against powerpoint is led by an important essay from E Tufte: Buy it here: The Cognitive Style of PowerPoint: Pitching Out Corrupts Within
22.11.2009
STYLE Issues
For your work (memoire, essay, take-home-exam) please follow the guidlines from the American Psychological Association (APA). You can buy it here: APA Style Guide
