Compensatory Consumption When Saying Good-bye
Download the poster Pilar and I presented at the ACR conference in October 2009 here
Fehler des Quellengedächtnisses
Zusammen mit Tobias Schnitzer veröffentlichte ich 2006 einen Beitrag über “Fehler des Quellengedächtnisses”. Die Einleitung können Sie HIER downloaden. Das gesamte Paper finden Sie in der Marketing ZFP 2/2006, Seiten 79-98.
Consumers Ethical Perceptions (CPE) – a Framework
Find the extended abstract of a competitive paper for the ACR conference (together with Katja Brunk) HERE.
Kotler is King!?!
You find my article on Professor Kotler (published in the Solvay Journal) HERE.
Country of Origins & Brand Alliances
Together with Jay Lambe and Larry Carter - two former colleagues from Virginia Tech - I did an experiment on the country of origin effect in brand alliances. Find the introduction HERE. The paper was published in the International Marketing Review (4/2007, pp 427-443)
The Role of Consumer Knowledge in Brand Alliances
Find the introduction & literature review HERE and the full paper in the Marketing Journal of Research and Management 1/2007 (pp 5-16)
Everybody´s Darling? The Target groups of a Brand
You will find the article in Bernd Schmitts´s Handbook on Brand and Experience Management
NO FRILLS!
HIER gibts nen relativ alten Artikel (1995!) über ein noch immer aktuelles Konzept: No Frills (veröffentlicht in der asw zusammen mit meinem damaligen Chef, Professor Dr. Anton Meyer)
Brand Management in the US, in Germany, and Korea….
For the Center on Global Brand Leadership we did a study to compare brand management in the US, Germany, and Korea. Main findings were published in the asw (2004, in German only…). (zum Download)